Arun Vishwanath is an expert in the field of consumer behavior, specifically in the diffusion and acceptance of information technology. He holds a Doctor of Philosophy Degree in Communication (Technology) and Market Research from the State University of New York at Buffalo, a Master in Business Administration with a specialization in Marketing and Market Research, and a Bachelor of Commerce in Economics and Financial Accounting from the University of Bombay.

Dr. Vishwanath is actively involved in research on the diffusion and acceptance of technology. His research focuses on the factors which predict the adoption of technology within various domains. These domains or systems include hospitals and health care, consumer adoption of electronic innovations, and organizational acceptance of technology. His contributions include statistical models that predict adoptive behavior and innovator personality, methods to accurately measure the factors predicting technology acceptance, and scales for measuring innovativeness and related behavior.

Dr. Vishwanath has worked and consulted with corporations on issues ranging from marketing strategy, to consumer confusion, trademark infringements, and technology diffusion. He was formerly the Research Director at Goldhaber Research Associates (GRA), and currently serves as their Research Consultant.

During the past few years, Dr Vishwanath has worked with regional and national research clients spanning a number of industries including education, health care, financial institutions, government, marketing, public relations, market research, sports, media, and real estate development. In addition, he has gained valuable insight and experience in working on trademark lawsuits and surveys for GRA's legal clients. He has lent his expertise on the development of trademark surveys for both defense and plaintiff cases, and has evaluated and critiqued opposing trademark surveys and experts.

Dr. Vishwanath's prior academic experience includes working as a Visiting Assistant Professor in the Department of Telecommunications at Indiana University, Bloomington. He is presently an Assistant Professor with the Department of Communication and an Adj. Assistant Professor at the Department of Management Science and Systems, School of Business, at the State University of New York at Buffalo. He has authored numerous publications for leading journals, and has presented several papers in communication, research, and marketing conferences.

He is a member of the International Communication Association, the Association for Education in Mass Communication and Journalism, the American Marketing Association, and Brainstorm (formerly Professional Communicators of Western New York), and also served as the Vice President of the Buffalo Ad Council.

PUBLICATIONS

• Vishwanath, A., & Chen, H. (in-press). Personal Communication Technologies as an Extension of the Self: A Cross Cultural Comparison of People's Associations with Technology and their Symbolic Proximity with Others. The Journal of the American Society for Information Science & Technology.
• Vishwanath, A. (in-press) The 360 degree News Experience: Audience Connections to the Ubiquitous News Organization. Journalism & Mass Communication Quarterly.
• Vishwanath, A. (in-press) Using Frames to Influence Consumer Willingness to Pay for the Patient Health Record (PHR): A Randomized Experiment. Health Communication.
• Vishwanath, A., Brodsky, L., & Shaha, S. (in-press) Physician Adoption of Personal Digital Assistants (PDA): Testing its Determinants Within a Structural Equation Model. Journal of Health Communication.
• Vishwanath, A. (in-press) Information Search Efficacy: A new measure and its initial tests. Communication Research Reports.
• Vishwanath, A. & Scamurra, S. (2007) Barriers to the Adoption of Electronic Health Records: Using Concept Mapping to Develop a Comprehensive Empirical Model. Health Informatics Journal, 13, 119-134.
• Vishwanath, A. (2006) Effect of the number of opinion seekers and leaders on technology adoption. Human Communication Research, 32 (3), 322-345.
• Vishwanath, A. & Chen, H. (2006). Technology clusters: Using multidimensional scaling to evaluate and structure technology clusters. The Journal of the American Society for Information Science & Technology, 57 (11), 1451-1460.
• Vishwanath, A. (2005). Impact of personality on technology adoption: An empirical model. The Journal of the American Society for Information Science & Technology, 56 (8), 803-811.
• Vishwanath, A. & Barnett, G.A. (2005). An Empirical Investigation into the structure of bidding in online auctions. Electronic Markets. 15 (3), 261-268.
• Vishwanath, A. (2004). An empirical investigation in to the use of heuristics and information cues by bidders in online auctions. Electronic Markets: Special Issue on Online Auctions, 14 (3), 178-185.
• Vishwanath, A. (2004). Manifestations of interpersonal trust in online interaction: A cross-cultural study comparing the differential utilization of seller ratings by eBay participants in Canada, France, and Germany. New Media & Society, 6 (2), 85-101.
• Vishwanath, A. (2003). Comparing online information effects: A cross-cultural comparison of online information and uncertainty avoidance. Communication Research, 30 (6), 579-598.
• Vishwanath, A., & Goldhaber, G.M. (2003). An examination of the factors contributing to adoption decisions among late diffused technology products. New Media & Society, 5 (4), 547-572.
• Vishwanath, A., & Barnett, G .A. (in-press). Asynchronous bidding behavior in online auctions. In D. Krikorian (Ed.), Progress in Communication Sciences: Internet Research, Ablex: Greenwich, CT.

CONFERENCE PAPERS

• Vishwanath, A., & Chen, H. (2008, May). Personal Communication Technologies as an Extension of the Self: A Cross Cultural Comparison of People's Associations with Technology and their Symbolic Proximity with Others. Paper presented at the International Communication Association conference held in Montreal, Canada.
• Vishwanath, A. (2008, May). Using Frames to Influence Consumer Willingness to Pay for the Patient Health Record (PHR): A Randomized Experiment. Paper presented at the International Communication Association conference held in Montreal, Canada.
• Vishwanath, A. (2008, May). Physician Adoption of Personal Digital Assistants (PDA): Testing its Determinants Within a Structural Equation Model. Paper presented at the International Communication Association conference held in Montreal, Canada.
• Vishwanath, A. (2008, May). From Theory to Practice: Evaluating Software Websites From a Diffusion Perspective. Paper presented at the scholar-to-scholar plenary poster session at the International Communication Association conference held in Montreal, Canada. Paper selected as a Top poster at the Information Systems Division.
• Vishwanath, A., & Chen, H. (2008, February). Personal Communication Technologies as an Extension of the Self: A Cross Cultural Comparison of People's Associations with Technology and their Symbolic Proximity with Others. Paper presented at Exploring New Media Worlds, an international conference hosted by Texas A & M.
• Vishwanath, A. (2007, December). Modeling the Adoption of Multiple Complementary Technologies: A Collective Cognition Perspective. Paper presented at the International Conference on Technology Adoption held at the University of Twente, Netherlands.
• Vishwanath, A. (2007, May). From Beliefs to Intentions: The Impact of Framing on the Adoption of Innovations. Paper presented at the International Communication Association conference held in San Francisco, CA. Paper selected as a Top 5 faculty paper at Communication and Technology Division.
• Vishwanath, A. (2007, May). The 360º news experience: Audience connections with the ubiquitous news organization. Paper presented at the International Communication Association conference held in San Francisco, CA.
• Vishwanath, A., & Scamurra, S. (2007, May). Barriers to the Adoption of Electronic Health Records: Using Concept Mapping to Develop a Comprehensive Empirical Model. Paper presented at the International Communication Association conference held in San Francisco, CA.
• Vishwanath, A., Winkelstein, P., & Singh, R.S. (2006, November). The Impact of Electronic Health Records on Outpatient Flow: An Evaluation of Pre- and Post-Implementation Expectations. Paper presented at the American Medical Informatics Association conference poster session held in Washington, D.C.
• Vishwanath, A., & Scammura, D. S. (2006, June). Barriers to EHR adoption in health care. Paper presented at the Annual Patient Safety and Health IT Conference of the Agency for Health Care Research and Quality (AHRQ), Washington, D.C.
• Vishwanath, A. (2006, June). Respondent: Communication and technology division session on "Mobile Devices and Ambient Intelligence" at the International Communication Association conference in Dresden, Germany.
• Vishwanath, A. (2006, June). An examination of the characteristics of technology opinion leaders and seeker to be presented International Communication Association conference in Dresden, Germany.
• Vishwanath, A. (2005, May). Technology Clusters: Using Metric Multidimensional Scaling to Evaluate and Structure Technology Clusters. Paper presented at the International Communication Association conference in New York, NY.
• Vishwanath, A. (2005, May). Does Group Composition Matter? An Exploration in to the Impact of the Number of Opinion Seekers and Opinion Leaders on Technology Attitudes and Choices. Paper presented at the International Communication Association conference in New York, NY.
• Vishwanath, A. (2005, May). Information Search Sophistication: A New Construct and its Measure. Paper presented at the International Communication Association conference in New York, NY.
• Vishwanath, A. (2005, May). Respondent: Communication and technology division session on the "Psychological Dimensions of Online Interactions and Attitudes" at the International Communication Association conference in New York, NY.
• Vishwanath, A. (2004, May). Role of personality in technology adoption. Paper presented at the International Communication Association conference in New Orleans, LA.
• Vishwanath, A. (2003, May). How interpersonal trust manifests online interactional behavior: A case study in online behavior. Paper presented at the International Communication Association conference in San Diego, CA.
• Vishwanath, A. (2003, May). An empirical investigation into the antecedents of cell phone adoption: Comparing the effects of innovation factors on attitudes and behavioral intent. Paper presented at the International Communication Association conference in San Diego, CA.
• Vishwanath, A. (2002, August). Global differences in internet diffusion: An empirical investigation into the effects of culture on the diffusion of the internet. Paper presented at the Association for Education in Journalism and Mass Communication conference, Miami, Florida.
• Vishwanath, A. (2002, May). Cross cultural comparison of online auctions. Paper Presented at the International Communication Association conference in Seoul, South Korea.
• Vishwanath, A., & Barnett, G .A. (2001, May). Reserve price effects on online auctions. Paper presented at the International Communication Association conference at Washington D.C.
• Vishwanath, A., & Barnett, G .A. (2000, May). Asynchronous bidding in online auctions. Paper presented at the International Communication Association conference at Acapulco, Mexico.

INVITED TALKS

• December 12, 2007. "TECHNOLOGY ACCEPTANCE AND USE: A Confrontation of Contemporary Scientific Models." Speakers include Dr. Viswanath Venkatesh, Professor, University of Arkansas; Robert LaRose, Professor, Michigan State University. International Conference held at the University of Twente, Netherlands.
• November 29, 2007. "Research on the Adoption of Health IT." University of North Carolina at Chapel Hill.
• May 6-7, 2006. "Innovation diffusion as it relates to the diffusion, adoption and use of psychiatric treatment guidelines/algorithms." Keynote by Dr. Ted Shortliffe. Invitational Symposium on Diffusion, Adoption, and Maintenance of Psychiatric Treatment Algorithms, Buffalo, NY.
• April 27, 2006. "Barriers to EHR Adoption among WNY Physicians." Buffalo Academy of Medicine.
• April 25, 2006. "Asian leaders in the United States: Challenges and Opportunities." Diversity and Leadership Panel Series.
• November 30, 2005. "Barriers to EHR Adoption among WNY Physicians." Medical Health Informatics Speaker Series, Buffalo, NY.