Trademark Research

GRA is also a full service market research firm specializing in market studies, communication research, and public opinion polling. Under this division and directed by Dr. Arun Vishwanath, GRA has been involved in conducting trademark surveys and defending the results for clients, as well as critiquing and evaluating opposing surveys and opinions.

GRA is uniquely qualified in the field of applied research as it relates to trademark surveys due to our 25 years of knowledge operating as a professional market research firm, our prior experience with trademark surveys in state and federal courts, and the credentials of our professional staff.

GRA conforms to and understands the legal criteria for trademark surveys, as well as the fundamental principles for sound research methodology. The following is a list of parameters that GRA considers when conducting and evaluating trademark survey research:

• How surveys are used in court
• Survey methodology and design
• Universe selection and drawing a representative sample
• Types of survey questions and structure
• Screening and control groups
• Modes of data collection and validation techniques
• Interviewer training and procedures
• Data entry and grouping of responses
• Appropriate types of analysis and reporting of data/conclusions