Data Collection Methods: Focus Groups

How do people perceive your company?
How should you launch, advertise, sell, and improve your product or service? What types of questions should you ask in your survey?

Focus groups provide a controlled, stimulating environment in which to conduct in-depth research, to probe ideas, and to explore uncharted or unfamiliar territory. With over twenty years of experience in conducting exploratory market research, Goldhaber Research Associates offers the perfect atmosphere and expertise to research new services, products, or concepts.

GRA has two large conference rooms in-house, ideal for focus group research. We will conduct recruitment of participants, collaborate with your company on the development of a topic guide, provide a professional moderator, and analyze and report on the results. In addition, we can provide audio and videotaping, transcription, and teleconferencing.

Contact us for more information