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Warning Label Research

Corporations today are forced to confront the issue of proper warning communication not only to prevent accidents and deaths, but also to defend them from possible litigation.


During the past 45 years, Dr. Gerald Goldhaber has emerged as one of the nation’s leading safety warning communication experts. His work in this area includes implementing product warnings, package inserts, and owner instruction manuals. Over this time span, Dr. Goldhaber has been deposed and/or testified 200 times while also having consulted in hundreds of additional cases. Lastly, he has been called for Congressional testimony on three occasions.


Dr. Goldhaber’s safety warnings have protected many of the leading corporations in the world, including 18 of the top 100 U.S manufacturing companies. Among his clients are such companies as: Chrysler, Ford Motor, GMC, Kawasaki, Philip Morris, Motorola, Nabisco, E.I. du Pont de Nemour, Playtex, S.C Johnson and Son, Inc., and Sears.


The product warning services offered by Dr. Goldhaber typically fall into one of three categories. These include helping a company or industry defend their existing system of warning labels/manuals or helping a company or industry test and develop new warnings or safety communications. Lastly, Dr. Goldhaber has offered his consulting services to plaintiffs when he has evidence that either a warning was needed (e.g., VIOXX medication manufactured by Merck where no warning was present) or existing warnings were inadequate (e.g., powdered infant formula manufactured by Mead Johnson, Abbott Laboratories and Nestle USA).

Warning Label Defense

Dr. Goldhaber utilizes various methods to develop a defense for existing warning labels based on his vast experience in the field and extensive in-depth research. This research is comprised of both secondary research and custom-designed research studies, which are designed, conducted, and analyzed by GRA’s professional staff.


When the tobacco industry was forced to defend their pre-1966 packaging, which did not include a warning label, Dr. Goldhaber was hired as a consultant and potential expert witness. Tire companies and swimming pool companies are also among the many who have hired Dr. Goldhaber to defend their current labels.

Testing and Development
The design of your warning label could make the difference between safe successful products and a flawless reputation, or costly and damaging injuries and lawsuits.

GRA has the experience and capacity to design and test a warning label for your product. We will custom-design research to meet your specific warning label design and testing needs. Most of our testing is done under circumstances that enable us to accurately assess the effectiveness of different types of warning labels on people in real-life situations.

One of the many companies that have hired GRA to test and develop new warnings is Playtex. Dr. Goldhaber helped Playtex determine the most effective method for communicating the FDA mandated TSS (toxic shock syndrome) warning. Owens Corning Fiberglass hired Dr. Goldhaber to test and develop a new warning program for all of their fiberglass wool products, and Dr. Goldhaber also designed and evaluated consumer warning labels for 7-Up.
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