TO WARN OR NOT TO WARN, THAT IS THE SAFETY QUESTION

Jun 29, 2020
The coronavirus story, to date, has been a warnings story the likes of which I have never seen before in my 43-year career as a warnings expert. On a good day, most warnings professionals would do cartwheels if we got 20-30% compliance with safety warnings. In fact, the literature in my field has overwhelmingly concluded that most warnings fail to get either the attention of or compliance by their intended audiences. Certainly, we have discovered key demographic differences over the years as to which groups are more likely to follow warnings (e.g., older people, women, people who are more risk aversive, people with low familiarity with a product or situation, people who perceive warning compliance to be of low cost in terms of their time, dollars or ego and/or perceive a product or situation to be hazardous) and those less likely to follow warnings (e.g., teens and young 20-year olds, males, people with a high school degree or less, risk-takers, people familiar with products or situations, perceive a high cost to comply or fail to perceive a product or situation as hazardous). But, in general, as a society, we tend to pick and choose our own poison, and more often than not, while most of us don't drink bleach or lysol, we do tend to err on the side of either not perceiving or ignoring warnings, or both.

But, as the vernacular seems to go, this time feels different....or at least, it did for a while. Before Memorial Day and despite the politicizing of the coronavirus by The White House, the American public, in overwhelming numbers, voted with their voices, masks and feet to follow health and safety guidelines provided by national folk hero, Anthony Fauci and select truth-telling Governors, led by Andrew Cuomo and Mike DeWine. If the polls were accurate, between 75-90% of the public believe that face masks and coverings, along with social distance practices would help protect them from getting infected by the coronavirus. And most either always or most of the time follow their beliefs. And the best available research, readily available from the CDC, confirms the public's opinion and beliefs. A recent issue of the prestigious medical journal, Lancet, published a study by Dr. Derek Chu and his colleagues which concluded that maintaining social distance of 6 feet or more reduced the chance of virus transmission to less than 2%. They further concluded that wearing a face covering or even a paper surgical mask can be 75-80% effective in preventing transmission. Of course, the best safety triad involves keeping socially distant, wearing a mask or face covering and frequently washing or disinfecting your hands. Until Memorial Day, most Americans got it!

And then, the perfect storm hit. The sun came out, many politicians eagerly pushed the economy to the front of the line while drowning out the scientists, and the protests began. False prophets, interested only in their own profits, offered promises of instant and even dangerous cures (hydroxychloroquine with a shot of lysol), warp speed vaccines, viruses that would magically fade away into the summer heat, coupled with clarion calls to protest any state whose governor had the nerve to put safety over short-term economic gain. In some states, mostly in the South and Southwest, scientists and doctors, the arbiters of truth and protectors of our very lives, were demonized and even threatened, while weak politicians led by selfish, uninformed voices from Washington encouraged people to ignore the very safety warnings that had protected our populace through Memorial Day. And who is ignoring the warnings, especially in those regions I referred to above? The very same people that my research and others have predicted and wrote about in our studies for the last 40 years: younger people, males, people with a high school degree or less, people who incorrectly think they are familiar with the virus and are convinced that the virus isn't as hazardous as first believed (dare I say, "fake news?") and who think the cost to comply (keep wearing masks and keeping social distance) is just too high a price to pay for their ego and masculinity to endure, even at the risk to their own health and that of their loved ones. 

If the demographics of those most likely ignoring safety warnings about the coronavirus sound familiar to you, I doubt it's from reading the warnings scientific literature. It's because they are almost the same demographics that pollsters have consistently described as our current President's "political base". As a warnings expert who has worked for over 43 years to prevent injuries and protect lives, I find it unconscionable, even obscene, that our President is not only ignoring the warnings from our health and scientific authorities (most obviously by refusing to role model for all of us, the need to wear a mask, especially when social distancing is challenging), but he is encouraging, even applauding a large segment of our population to engage in behaviors that are highly risky and could lead to serious health consequences or even death. Just as the pied piper led throngs of eager children expecting a cheery and fun outcome, only to be horrified by the kidnapper-in-disguise, so does it seem that our President, through his magical and ignorant thinking and false prophecies, is leading his poorly informed and eager "baseniks" over a cliff that might seriously injure or even kill many of them.

Our nation is at a turning point with regards to the coronavirus. We have to decide whether to follow the warnings or not. As Governors Cuomo and DeWine have shown us, it is not a false choice between being safe and being gainfully employed. We can be both and, in many states, my own included (New York), we are following the scientific data and heeding the warnings, while we cautiously but steadily regain our economy. Our loved ones, especially our parents and grandparents, will thank us for listening to and following the warnings.
By Gerald Goldhaber 07 May, 2024
Last month, the Environmental Protection Agency (EPA) finalized strict limits on PFAS, so-called “forever chemicals”, in drinking water that will require utilities to reduce them to the lowest level they can be reliably measured. Officials say this will reduce exposure for 100 million people and help prevent thousands of illnesses, including cancers.
By Gerald Goldhaber 16 Apr, 2024
Could that colorful stash of cleaning supplies under your kitchen sink, in your broom closets and around the washer and dryer contain toxic compounds that might significantly affect your health and the environment? Unfortunately, for many common household cleaning products, the answer is too often “yes.”
By Gerald Goldhaber 13 Mar, 2024
Since the pandemic, when E-Bikes first became a big deal in NYC, with almost everyone demanding that food, toilet paper and other products be brought to their doorsteps, E-Bikes have become one of the leading causes of fires in NYC. What are E-Bikes and why are they so dangerous. First of all, an E-Bike is an electric bicycle, typically powered by a lithium-ion battery, known mostly for its longevity, lasting typically ten times longer than lead-acid batteries, often exceeding 5 years. Lithium-ion batteries are generally safe. If you follow proper storage, charging, and discarding procedures, they are unlikely to fail or catch fire. However, at least in NYC, where there are over 65,000 E-Bikes, mostly driven by food-delivery personnel working for companies such as Uber Eats or Grubhub, and even work commuters, that is not always the case.
By Gerald Goldhaber 05 Feb, 2024
If you are like most Americans suffering through this nasty, snow and ice-driven extremely cold winter, you probably have dreams of flying somewhere warm to lounge on the beach while sipping margaritas (that's my tribute to the late Jimmy Buffett ). If you can afford the time and money to fly away to your dream winter holiday in the sun, you may still be worrying if your flight to paradise is safe. And worry you should, especially if you are booked on a Boeing 737 Max 9 aircraft.
By Gerald Goldhaber 29 Nov, 2023
Imagine a group of 10-year olds sitting in a darkened room, with a bunch of their "friends" engaged in a discussion about whom to kill while playing a game of Russian Roulette. This is NOT a pretend game. Virtual reality goggles are marketed to children as young as ten years old. These goggles and other smart toys are listed in the 38th edition of Trouble in Toyland, the annual listing of holiday toys that pose hazards for children, released by the Massachusetts chapter of the Public Interest Research Group (PIRG) If you have doubts about the safety of such "hi-tech" toys, last month, an 11-year-old girl was kidnapped by a man she encountered while playing a game online. Fortunately, she was found safe a short time later, about 135 miles away from her home. The game, Roblox, is one of the most popular mobile games this year.
By Gerald Goldhaber 08 Nov, 2023
Last month in this newsletter, I wrote about several of our favorite foods that, while they are legally sold in the U.S., despite known health issues associated with them, have been banned throughout Europe, Canada and other developed nations, including Australia, Japan and New Zealand. One of the chemicals I wrote about was Brominated Vegetable Oil or BVO whose main ingredient, Bromine, the element found in brominated flame retardants, can build up in the body and potentially lead to memory loss, as well as skin and nerve problems. BVO is most commonly found in smaller grocery store brands and regional beverages, including some Food Lion-brand sodas, some Walmart branded Great Value-brand sodas, and Sun Drop citrus soda, manufactured by the makers of Dr. Pepper. It keeps the citrus flavoring in fruit-flavored beverages from floating to the top of the drink.
By Gerald Goldhaber 05 Oct, 2023
1. Skittles. Mars Co , manufacturer of Skittles, was named in a class action lawsuit filed in California last year claiming that Skittles contains titanium dioxide, used by Mars to make its Skittles look brighter and more colorful, while at the same time causing irritation to the eyes, nose and throat and, more seriously, having the potential for causing reproductive damage in humans. The European Union, which has banned Skittles, claims that titanium dioxide may also be a human carcinogen. 2. Mountain Dew & Fresca . Americans who “do the Dew” might be surprised to learn the product contains brominated vegetable oil. BVO is banned in Japan and the European Union because it contains bromine, the element found in brominated flame retardants, which can build up in the body and potentially lead to memory loss, as well as skin and nerve problems. The grapefruit-flavored soda, Fresca, also contains the ingredient. 3. Kraft Stove Top Stuffing . Kraft Stove Top stuffing might make weeknight dinners easier, but it also contains the same BHT discussed earlier and found in American breakfast cereals, including Honey Bunches of Oats and even the popular Wheat Thins, as well as BHA, which as we have already seen, at high doses causes cancer in rats, mice and hamsters, thus resulting in bans in the EU, Japan and elsewhere. 4. Little Debbie Swiss Rolls. Products in the European Union containing Yellow 5 and Red 40 carry warnings that they cause adverse effects in children, but you won’t find that warning on a box of Little Debbie Swiss Rolls in the U.S. Norway and Austria have banned the snack cakes outright. Some cereals, such as Lucky Charms, also use Yellow 5, Yellow 6 and Red 40, despite being known to cause itching and hives for some. 5. Ritz Crackers and Coffee-mate. Trans fats were officially banned in the U.S. in 2018; however, some trans fats such as partially hydrogenated soybean and cottonseed oils can still be found in popular products such as Ritz Crackers, Coffee-mate creamers and even those buttery Pillsbury Biscuits. These ingredients are also banned in Switzerland, Austria, Hungary, Iceland, Norway and Denmark. I could go on but you get the picture. As the Warnings Doctor, my advice to you is the same advice I got from my Jewish grandmother: "If it's from the farm, it's probably great for you, but if it's from a factory, not so great!"
By Gerald Goldhaber 05 Sep, 2023
What are PFAS? PFAS are a group of manmade chemicals used in a vast number of consumer and industrial products. They’re often referred to as “forever chemicals,” because most don’t break down. PFAS stands for per-and polyfluoroalkyl substances, which contain a strong carbon-fluorine bond that allows them to accumulate over time in the environment and in the bodies of animals and people, posing health risks. PFAS chemicals might also be thought of as “everywhere chemicals,” since they’ve become so common in the products we use every day.
By Gerald Goldhaber 03 Aug, 2023
A new energy drink has taken the market for such beverages by storm and have achieved a cult like status thanks in no small part to the fame of the beverage's creators, YouTube stars Logan Paul and KSI, who together have over 40 million subscribers. The drink is branded Prime Energy and is a highly caffeinated beverage in brightly colored cans with flavors such as Ice Pop and Tropical Punch.
By Gerald Goldhaber 06 Jul, 2023
A month ago, I had no idea what AirNow was or what its ratings indicated. Today, it is an App on my IPhone that tells me the air quality rating for a given city at a given time. AirNow's scale ranges from 0-500. The higher the AQI value, the greater the level of air pollution and the greater the health concern. For example, an AQI value under 50 represents good air quality, a rating between 50-100 is moderately acceptable, a rating between 100 and 150 is unhealthy for sensitive groups (e.g., elderly or very young people, folks with lung or heart conditions, etc.), a rating of 150-200 is unhealthy for most people (and is typically called the Red Zone), 200-300 is very unhealthy and over 300 is hazardous for everyone. Let me repeat: the rating in Buffalo was 179, clearly in the danger zone of unhealthy for most people.
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